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PPC Advertising

Our PPC management service is second to none.

We pride ourselves on being able to improve almost any campaign and deliver an exceptionally high ROI. We have the technology and expertise to deliver results. And not just with Google AdWords – we manage outstanding PPC campaigns on Yahoo, Bing, Facebook and LinkedIn. We know each pay per click platform inside out and can recommend the best strategy for your business.

Put simply, we live and breathe Pay Per Click. And we love what we do.

With Ashtech you will have a dedicated (and Google qualified) PPC account manager who works on your campaign from day one. Our incredibly low staff turnover means there's no need to worry about frequently changing campaign managers. But that's not all. You will also have the superhuman brains of our entire PPC team working for you.

PPC Strategy

In order to determine the best approach for your PPC campaign, we will analyze your business, industry, and competitors. Then we will develop a strategy that will deliver the results you are looking for.

Implementation

Whether you have existing PPC campaigns or want to build new ones, we will use the PPC strategy to build them. This includes determining the right keywords, developing your ads and establishing a daily or monthly budget.

Keywords

We don’t want you wasting your money on unnecessary keywords. That is why we have specialized techniques to ensure that you are covering the right keywords and avoiding the wrong ones.

Adcopy Writing

Your ad copy can affect your impressions and clicks. We ensure that each of your ads are focused on the keywords in that particular ad group and the landing pages on your website. Using the right ads and our analysis, we can be sure you are getting the right traffic and that lowest price

Ad Extensions

Ad extensions have become crucial to PPC campaigns. They help you stand out from your competitor and improve your ad copy. If you aren’t using ad extensions, you could miss out on some vital traffic.

Tracking

Without analyzing your data, you might not get the right traffic or the best bang for your buck. That is why our PPC experts track and analyze all of the data and optimize your campaigns as they run.

PPC Optimization

Continuing to optimize your campaign can help you improve your click-through-rate. Our optimization techniques are made to continuously improve your campaign and ensure your success

Reporting

Our reports are created to provide insight into your PPC campaign. We pride ourselves on transparency and our reports show the improvements on your campaigns and what we’ve done to help ensure your success.

What Is the Average Click-Through Rate for a PPC Ad?

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.

However, it’s important to note that average CTR, as well as other key metrics, like conversion rate, can vary widely by industry, because some industries are more competitive than others. So the best way to know if your CTR is higher or lower than average is to look at industry-specific benchmarks. Here, you'll find benchmarks for average CTR for 20 common industries

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