Without a doubt, Email Marketing 100% works and is a powerful model that anyone can utilize to build a sustainable, online business.
However, with 4 out of every 5 people having smartphones, nowadays, and Facebook Messenger being much more easily accessible than email, it is slowly falling to the shades.
Not to mention deliverability rate and the possibility of your emails being lost into the cyberspace and to never be seen again.
To sum all of this up, if Email Marketing were to go toe-to-toe with our heavy-hitter, FB Messenger , it would lose every time.
Email Marketing is the past, and FB Messenger is the future!